Local stations continue to see interactive sponsorship success
2022 saw an increase in local stations using interactive sponsorships to improve advertising revenues.
2023 proves this wasn’t a one-off trend, as more stations adopt interactive sponsorships to provide value to their advertisers and differentiate themselves in a crowded broadcast marketplace.
Megaphone TV is the #1 interactive sponsorship platform for local stations, allowing you to boost advertising revenue and client campaign success.
What is Interactive Sponsorship?
Interactive sponsorship is simple:
- An advertiser sponsors interactive content
- The content is broadcast live during news, sports, lifestyle, or entertainment segments
- Audiences use their mobile devices to participate
- Participants are served a digital offer
- The sponsor collects valuable opt-in data
- Viewers can make immediate online purchases
When bundled with traditional station ad inventory, interactive sponsorship gives local stations powerful incentives for advertisers to choose them.
The most typical interactive sponsorship bundle sold includes the following:
- Monday to Friday – Sponsored Question/Sports Poll of the Day
- Full-screen interactive branded billboard with logo
- On-air verbal sponsor mention
- Squeeze Backs
- First 30-second spot after the segment
- Additional 30-second spots ROS
- Fully branded pop-up
- Custom pop-up offer (commercial, lead capture, etc.)
- Opt-in data collection
- Native ads on station website
- Promotion via station’s social accounts
- Text notifications
- Newsletter inclusion with sponsor offer
Interactive Sponsorship is Expanding Because Sponsors See the Results
Interactive sponsorship is seeing increased demand from local stations and advertisers because its unique branded content possibilities provide brands with results.
KOB Albuquerque Football Night Poll Sponsored by Melloy Nissan
We increasingly see auto dealers turning to interactive sponsorship to build their local brand and help drive high-ticket inventory off their lots – literally!
Using interactive sponsorship, KOB Albuquerque secured Melloy Nissan to sponsor their weekly Football Night poll question.
The mobile experience for the Melloy Nissan interactive sponsorship. The ability to instantly contact an advertiser is a powerful feature included with our interactive sponsorship platform.
Local dealerships like Melloy Nissan are integral to the revenue success of local stations.
Offering digital-friendly solutions that bundle well with a station’s ad inventory – like interactive sponsorship – is a great way to build continued long-term success.
KNWA Fayetteville: Pig Trail Nation Poll Sponsored by Signarama
Recently, KNWA expanded interactive advertising and promotional opportunities into their entertainment content.
Signarama (a supplier of a wide range of custom-made signs, banners & decals for buildings & vehicles) sponsors KNWA’s Pig Trail Nation Poll – a regular, in-broadcast poll covering Arizona sports.
Franchises like Signarama exist in every TV market, and almost all are facing similar challenges in driving customers to retail locations or visitors to e-commerce websites.
Interactive sponsorship makes it easy and affordable for franchisees to do both while building deeper brand recognition in their local communities.
Interactive Sponsorship Continues to Deliver ROIs for Local Stations
Being able to offer interactive sponsorship to advertisers requires a modest investment of time and capital by local stations – but the ROIs speak for themselves.
The ability to instantly convert viewers into buyers and leads for your clients is something that a typical 30-second commercial alone cannot do.
But as part of a bigger advertising package that includes traditional spots, on-air mentions, and graphics, interactive sponsorship improves campaign results, ad spending, and client retention.
Yusuf Gad is the VP of Marketing for Megaphone TV.