Optimizing Revenue


TVNewsCheck in early October forecast a 4.2% increase for spot TV advertising and a 19.2% jump in total revenue including political in 2022. How is spot TV spending shaping up in earl y 2022 overall and in key categories? How much are streaming and digital advertising supplementing linear? What do buying and selling chiefs anticipate in advances to automated transacting, performance campaigns, impression-based transactions and audience measurement, including the addition of BBO homes to the Nielsen sample?