NEW YORK (AP) — Elon Musk is welcoming a veteran ad executive to the helm of Twitter, the social media site the billionaire Tesla CEO had been running since he bought it last fall. Musk announced Friday that he’s hiring Linda Yaccarino to be the new CEO of San Francisco-based Twitter, which is now called […]
“I am excited to welcome Linda Yaccarino as the new CEO of Twitter!” Musk wrote in a Friday tweet. He added that Yaccarino “will focus primarily on business operations, while I focus on product design & new technology.” Luring advertisers is critical for Musk and Twitter after many fled in the early months after his takeover of the social media platform, fearing harm to their brands in the ensuing chaos. Musk said in late April that advertisers had returned, but provided no details. Pictured: Musk with Yaccarino, chairman of global advertising and partnerships for NBC, at a marketing conference in Miami Beach on April 18.
NBCUniversal’s global ad chair Linda Yaccarino has resigned, the company said Friday. The announcement comes a day after Elon Musk said via Twitter there would be a new CEO of the social media website, although he didn’t name the new person. Musk said in his tweet the person would start in about six weeks. Yaccarino yesterday was said to be in advanced talks for the role. (JohnStaleyPhoto.com)
NBC and Telemundo local FAST channels are now available on Amazon Fire TV and Echo Show devices.
NBCUniversal’s head of advertising Linda Yaccarino is in talks to become the new CEO of Twitter, according to people familiar with the situation. Yaccarino, chairman of global advertising and partnerships at NBCU, has been with NBCU for more than a decade, where she has been an industry advocate for finding better ways to measure the effectiveness of advertising. As head of NBCU’s advertising sales, she was key in the launch of the company’s ad-supported Peacock streaming service. The news comes just days before one of the biggest events of the year for NBCU, the company’s annual upfront pitch event for advertisers , which is scheduled for Monday in New York.
Amid continued erosion of the cable bundle (and therefore the reach of cable news channels), NBC News is embarking on a fresh pitch for its NBC News Now streaming offering. The free, ad-supported streaming service (which the company says is profitable) launched four years ago, but NBC News EVP Janelle Rodriguez, who oversees News Now, thinks there is more to do. “We want to keep reintroducing ourselves to new audiences who are seeking out that kind of 24-hour news accessibility,” she says.
At BroadcastAsia 2023 (June 7-9, Singapore Expo), part of Asia Tech x Singapore, Broadpeak will highlight its software and services for video delivery and streaming. With Broadpeak’s software deployed on-premises, offered as a service, or a hybrid of both, video service and content providers can deliver an outstanding quality of experience (QoE) and reduce energy […]
Netflix at the last minute canceled its first live upfront presentation after striking writers said they planned to disrupt the event. The streaming service notified attendees Wednesday night that the presentation would be made virtually instead of at the Paris Theater, which has been run by Netflix since 2019. The company did not give a reason for the shift, although published reports indicated that that the New York Police Department expressed concerns about pedestrian safety in the vicinity of the event.
Wozniak, in a recent interview with BBC, warned that AI content should be clearly labeled and regulated, noting that the responsibility of AI content rests on those who publish it. “A human really has to take the responsibility for what is generated by AI,” he said, while also pressing for regulations to hold tech companies accountable so they don’t feel they can “get away with anything.”
Tucker Carlson said Tuesday that he is planning to relaunch his show on Twitter. He said that the new show would be “starting soon,” but gave no exact date for the launch. In a message posted on Tuesday, Carlson said: “Amazingly, as of tonight, there aren’t many platforms left that allow free speech. The last big one remaining in the world, the only one, is Twitter.”
Puck News co-founder and CEO Joe Purzycki is leaving the company, according to an internal note sent from co-founder and editor-in-chief Jon Kelly to staff Monday obtained by Axios. Purzycki exits as Puck looks to finalize a new financing round. In his note to staff, Kelly acknowledged that Purzycki was “incredibly gifted at operationalizing start-ups during the incredibly fraught zero-to-one stage,” and that now the company is looking for a chief executive who can lead Puck through its “next phase of execution.”
Amagi, a global provider of cloud-based SaaS technology for broadcast and connected TV, today announced that the National Hockey League has selected the company to create and distribute its first free ad-supported streaming TV (FAST) channel to The Roku Channel and other platforms in the future. The channel features programming from the NHL’s content library […]
The media business is in talks to sell itself to top lenders Fortress Investment and Soros Fund Management through a reorganization that would wipe out other investors.
Graham Media’s Solutionaries is an experiment to grow a YouTube channel from zero based on solutions-based journalism. So far, so good. Overall views on Solutionaries’ YouTube channel are at 1.6 million.
PubMatic said it launched Activate, a new technology that enables buyers to access premium video and CTV inventory on Pubmatic’s programmatic platform via direct deals. Launch partners include Dentsu, GroupM, Havas, LG, Mars and Omnicom Media Group Germany.
Fubo said it reduced its first-quarter loss despite losing about 160,000 domestic subscribers since the end of the year. The company’s results exceeded Wall Street expectations and Fubo shares jumped 32% in midday trading Friday. The company finished the quarter with 1.285 million North American subscribers, which is up 22% from a year ago.
After media companies have lost billions of dollars making the pivot from linear TV to streaming, CEO David Zaslav declared that Warner Bros. Discovery’s business is no longer hemorrhaging red ink. “Here in the U.S., our streaming business is no longer a bleeder,” Zaslav said on the company’s first-quarter earnings call Friday. “It’s hard to run a business when you have a big bleeder.”
Netflix’s dark comedy Beef made its debut on Nielsen’s weekly streaming rankings in the No. 4 position with 962 million minutes watched. This measurement was taken during the April 3-9 viewing window, and Beef premiered on April 6, meaning the series achieved that viewership in its first four days of availability.
Staffers at NBCUniversal Local’s experimental unit LX News got word Wednesday that they’d be shutting down. Some worry that it bodes darkly for news innovation that will connect with new generations of viewers.
The U.S. subscription video on demand (SVOD) business grew total revenue by 22.22% to over $8.7 billion in the first quarter, the biggest rate of quarterly expansion since the go-go streaming days of the 2020 pandemic. The data comes courtesy of Informa-owned research company Omdia, which delivers SVOD data as a third party in the Digital Entertainment Group’s quarterly “Home Entertainment Spending” reports.
Washington, Atlanta and Detroit Are Leading the summer rollout of the CTV service from the group’s 14 other stations.
The storied journalism destination enters a new genre with debut of Washington Post Television on May 6.