At the 2024 Changan Automobile Global Partner Conference held on January 16, Changan Automobile released its 2024 new product plan, including Changan Automobile, Deepal, Avatr, Changan Kaicene, and so on. Changan Automobile expects to achieve a sales target of over 2.8 million vehicles in 2024, a market share of over 9.1%, a procurement amount of 180 billion yuan, and a firm commitment to achieving a 5% cost reduction target.
Specifically, the following new products will be launched in 2024:
- In the first quarter, the first extended-range pickup truck, the Changan Hunter, will start deliveries.
- In the second quarter, the Deepal G318, a tough SUV, will be launched.
- In the third quarter, Avatr’s second SUV, the E15, Deepal C857, and Changan Kaicene G393 will be officially unveiled.
- In the fourth quarter, Changan Kaicene E07, Avatr’s mid-size sedan E16, NEVO C798 (Qiyuan C798, or “长安启源C798”), and Changan Mazda J90A will join the product lineup. By 2028, Changan Automobile will launch more than 30 new energy products.
In terms of specific sales, Changan Automobile expects to achieve a sales target of over 2.8 million vehicles in 2024, including 1.25 million units for Changan UNI-series, 250,000 units for Changan NEVO (“Qiyuan)”, 280,000 units for Deepal Automobile, 90,000 units for Avatr, 230,000 units for Changan Kaicene, and 480,000 units for overseas markets.
In terms of overseas markets, Changan Automobile plans to introduce more than 7 new energy products, including the Avatr 11, Changan Lumin, and CD701, in Southeast Asia in 2024. It also plans to introduce more than 5 new energy products, including the Avatr 11, Deepal S7, and C327, in Europe, with an expected export volume of over 500,000 units. The Changan Automobile manufacturing base in Rayong, Thailand, currently has an annual production capacity of 100,000 vehicles, which will be expanded to 200,000 vehicles in the future. The C857 product is currently planned to be produced there, and more products will be introduced in the future.
In summary, Changan Automobile has ambitious plans for 2024. It aims to achieve significant growth in sales, market share, and profitability. The company is also committed to expanding its overseas presence. The new products that Changan Automobile plans to launch in 2024 are a mix of gasoline, hybrid, and electric vehicles. This reflects the company’s commitment to providing a wide range of products to meet the needs of different customers.
